Lots of Examples

Click on one of these links and read about real situations that celebrities and companies are facing. Be prepared to explain at least of of them to the class.

Forbes Top 100 Celebrities

This is a link to Forbes Magazine's List of the 100 Top Celebrities (from 2008). Please review the list and decide what you think lead to the creation of this list. Why is it ranked the way that it is? Is there someone who was included or excluded by misake?

Why use Athletes & Celebrities in Marketing?

It doesn't take much thinking to recall the last time you saw a famous athlete, movie star or musician endorsing a product or service. Corporate America pours millions of dollars into high profile contracts that show famous people using or speaking highly of their product. But why? Is it worth it? How would a company pick a good match to link to their product?

Please chime in to tell us about a famous person you can think of that was shown endorsing a product or service.