It doesn't take much thinking to recall the last time you saw a famous athlete, movie star or musician endorsing a product or service. Corporate America pours millions of dollars into high profile contracts that show famous people using or speaking highly of their product. But why? Is it worth it? How would a company pick a good match to link to their product?
Please chime in to tell us about a famous person you can think of that was shown endorsing a product or service.
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